With a data-driven network of publishers, advertisers and travel enthusiasts, Travel Audience reaches millions of travelers and helps advertisers target their listings. More than 300 advertising partners such as airlines, online travel agencies, tourism associations, marketing organisations and other providers rely on Travel Audience in marketing their products and services.
For the Travel Audience advertising partners, the factory produces performance display ads, which are marketed within the network. The campaigns will be played with seasonal priorities for different markets. This requires internationalisation of campaigns with dynamic banners in various international languages. To guarantee the effectiveness of the performance of these campaigns in the markets, programmatic production processes and a high degree of automation are required. Our banner production tool “Pre-Publisher” makes it possible to produce high volumes in the shortest possible time and at the same time save on production costs.
- Creation of an infrastructure for the scaling of production on a variety of online travel agencies and tourism associations.
- Creation of banner concepts, based on brand specifications for international markets.
- Production of dynamic display ads for airlines with international destinations.
- Significantly reduced production costs through volume scaling.
- Introduce of a centrally managed system for display ads productions in international markets.
- Shortening of production times for advertising partners.