We produce digital display ads
for all devices, publishers and markets


the factory has managed to revolutionise the digital production process.

Meet the factory

the factory is a new kind of production house for digital advertising media. Our main business is the production of high-volume digital advertising material for all devices, publishers and markets. An excerpt of our customers:

A production house for everyone

We produce digital advertising media for all devices, publishers and markets.

Problems detected and solved

the factory focuses on the three main problems of
Digital Display Production and Adaptation:

The solution: Decoupling of creation and production

Digital Decoupling

Optimising efficiency, effectiveness and cost by separating creative performance from advertising production

the factory has the processes, resources, infrastructure and experience to take over the entire production of your ad campaigns, maximising both efficiency and effectiveness.

Our promise = Your advantage


Improved production efficiency through partial automation, proprietary technologies and standardised production processes

Improved effectiveness of the advertising media campaigns through the need-based use of specialists

Reduction & Optimisation of production costs through relocation and lean structures

== Maximise your return on investment

In the past, by decoupling production from creation for our customers, we were able to save up to 25% of production costs and increase production speed by up to 50%

As the production volume increases, different economies of scale come into play.
The greater the volume of productions, the greater the potential for savings through automation, standardised processes, the need-based use of specialists and more cost-effective teams through the relocation of production to South Africa.

  • We only do the production. Brand management / strategy stays with current creative agency
  • We work with fixed prices per format – there is no accounting according to time expenditure
  • We give a 100% “first-time-right guarantee” – mistakes are fixed for free
  • We reduce errors & production time through automated quality controls in our software
  • We offer full transparency; Customers can monitor all productions online in real time
  • We enable changes in the production process and thus reduce downtime and additional cost
  • We work with dynamic offer templates, that can be adapted in real time
  • We offer free online storage including file management of the campaign material
  • We ensure the structured handling of all data by our specially developed software

Case study: Lottoland

challenge_01challenge_03challenge_05challenge_06challenge_07challenge-06 digital display productiondigital display production 1digital display production 2digital display production 3digital display production 4digital display production 5 ImpactImpactImpactImpactImpactImpact

Our clients

The founders

Decades of experience in advertising effectiveness and digital advertising media production

Philipp Hartmann - Founder of the factory online banner ad production

Philipp Hartmann / Founder

Ein Unternehmer mit über 15 Jahren Erfahrung in der digitalen Werbebranche. In seiner Laufbahn betreute er Kunden wie Philips Healthcare, die Deutsche Bundes-regierung und SAB. Philipp ist Weiterlesen

An entrepreneur with over 15 years of experience in the digital advertising industry. During his career he has been in charge of clients such as Philips Healthcare, the German Federal Government and SAB. Philipp specialises in strategic measures to maximise the digital customer ROI. He is also founder of the GSDH Digital Marketing Group and guest lecturer at the University of Cape Town (MBA program) for Digital Marketing & Digital Strategies.

Steven Mewissen - founder of the factory banner ads production

Steven Mewissen / Founder

Als Gründer und Geschäftsführer der GSDH Digital Marketing Group, hat Steven über 2.000 digitale Produktionen konzeptioniert, geleitet und überwacht. Zu seinem Portfolio zählen Kunden, wie Weiterlesen

As the founder and CEO of the GSDH Digital Marketing Group, Steven has conceptualised, directed and overseen over 2,000 digital productions. His portfolio includes clients such as the Kofi Annan Foundation, SAB, Nokia, Rohde & Schwarz GmbH & Co. KG, McCann World Group, BNP Paribas, BMW, WWK, Martini and Bertelsmann.