We produce digital display ads
for all devices, publishers and markets
the factory has the processes, resources, infrastructure and experience to take over the entire production of your ad campaigns, maximising both efficiency and effectiveness.
Our promise = Your advantage
Improved production efficiency through partial automation, proprietary technologies and standardised production processes
Improved effectiveness of the advertising media campaigns through the need-based use of specialists
Reduction & Optimisation of production costs through relocation and lean structures
|=||= Maximise your return on investment|
As the production volume increases, different economies of scale come into play.
The greater the volume of productions, the greater the potential for savings through automation, standardised processes, the need-based use of specialists and more cost-effective teams through the relocation of production to South Africa.
Digital roll-outs needed to be produced to the same high standards, as the initial agency creative work.
|Agency rates exceeded the budget. Agency was missing the necessary specialisation. Conversion rates / goals were not achieved. Processes lacked structure and resulted in delivery issues.|
Decouple digital roll-out from overall campaign expansion.
|The customer defined tasks and expenses together with the factory. After the transmission of CI-guidelines and assets, the factory provided binding dates and offers, based on the effort estimate and the project details discussed.|
the factory introduced transparent production processes, to enable an efficient and effective digital roll-out.
|These resulted in ~ 30% savings on the previous year Scalability and flexibility were incorporated into the overarching production process. The media effectiveness matched goals, which was reflected in ever-increasing click-through rates. The production time was reduced by about ~ 50%.|
Ein Unternehmer mit über 15 Jahren Erfahrung in der digitalen Werbebranche. In seiner Laufbahn betreute er Kunden wie Philips Healthcare, die Deutsche Bundes-regierung und SAB. Philipp ist Weiterlesen
An entrepreneur with over 15 years of experience in the digital advertising industry. During his career he has been in charge of clients such as Philips Healthcare, the German Federal Government and SAB. Philipp specialises in strategic measures to maximise the digital customer ROI. He is also founder of the GSDH Digital Marketing Group and guest lecturer at the University of Cape Town (MBA program) for Digital Marketing & Digital Strategies.
Als Gründer und Geschäftsführer der GSDH Digital Marketing Group, hat Steven über 2.000 digitale Produktionen konzeptioniert, geleitet und überwacht. Zu seinem Portfolio zählen Kunden, wie Weiterlesen
As the founder and CEO of the GSDH Digital Marketing Group, Steven has conceptualised, directed and overseen over 2,000 digital productions. His portfolio includes clients such as the Kofi Annan Foundation, SAB, Nokia, Rohde & Schwarz GmbH & Co. KG, McCann World Group, BNP Paribas, BMW, WWK, Martini and Bertelsmann.