We produce digital display ads
for all devices, publishers and markets

the factory has managed to revolutionise the digital production process.

Meet the factory

the factory is a new kind of production house for digital advertising media. Our main business is the production of high-volume digital advertising material for all devices, publishers and markets. An excerpt of our customers:

A production house for everyone

We produce digital advertising media for all devices, publishers and markets.

Problems detected and solved

the factory focuses on the three main problems of
Digital Display Production and Adaptation:

1. Efficiency
of productions
2. Effectiveness
of the campaigns
3. Cost
of productions

Efficiency
of productions

Infrastructure
So many various digital media channels, so little control. Suppliers lack the necessary infrastructure and / or processes to efficiently produce in high volumes, which causes disproportionate costs.
Resource allocation
Every production has its own unique requirements and demands the skills of a specialised team. Most vendors often attribute the wrong combination of developers and creatives, resulting in sub-optimal results.
Missing processes
Automation as well as standardised processes are a often a missing link in the production of digital advertising media. This leads to inefficient productions and, in most cases, to administrative chaos.

Effectiveness
of the campaigns

Economic orientation
The industry focuses on media buying and the placement of ads. The production itself is often neglected or secondary.
Branding and advertising experience
Each ad must be viewed individually to give the campaign maximum exposure. Suppliers often lack the necessary branding and advertising experience to powerfully stage creations.
Know-How in performance
Each format demands individual attention to generate maximum advertising efficiency. Many vendors lack the experience to generate clicks and high click-through rates.

Cost
of productions

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Agency charges
The production of digital advertising campaigns is costly and the roll-out of various formats and motives to agency rates is a costly undertaking.
Outsourcing
Digital productions should be implemented with the same standards as the first creation. In everyday life, the productions are usually outsourced to low-cost suppliers who lack the necessary branding, advertising and performance marketing experience.
Administrative Costs
There are large internal processing costs for the control and quality assurance of the agency work produced.

The solution: Decoupling of creation and production

Digital Decoupling

Optimising efficiency, effectiveness and cost by separating creative performance from advertising production

the factory has the processes, resources, infrastructure and experience to take over the entire production of your ad campaigns, maximising both efficiency and effectiveness.

Our promise = Your advantage

Improved production efficiency through partial automation, proprietary technologies and standardised production processes

Improved effectiveness of the advertising media campaigns through the need-based use of specialists

Reduction & Optimisation of production costs through relocation and lean structures

= Maximise your return on investment

In the past, by decoupling production from creation for our customers, we were able to save up to 25% of production costs and increase production speed by up to 50%

As the production volume increases, different economies of scale come into play.
The greater the volume of productions, the greater the potential for savings through automation, standardised processes, the need-based use of specialists and more cost-effective teams through the relocation of production to South Africa.

We only do the production. Brand management / strategy stays with current creative agency
We work with fixed prices per format – there is no accounting according to time expenditure
We give a 100% “first-time-right guarantee” – mistakes are fixed for free
We reduce errors & production time through automated quality controls in our software
We offer full transparency; Customers can monitor all productions online in real time

We enable changes in the production process and thus reduce downtime and additional cost
We work with dynamic offer templates, that can be adapted in real time
We offer free online storage including file management of the campaign material
We ensure the structured handling of all data by our specially developed software

Digital roll-outs needed to be produced to the same high standards, as the initial agency creative work.

Agency rates exceeded the budget. Agency was missing the necessary specialisation. Conversion rates / goals were not achieved. Processes lacked structure and resulted in delivery issues.

Decouple digital roll-out from overall campaign expansion.

The customer defined tasks and expenses together with the factory. After the transmission of CI-guidelines and assets, the factory provided binding dates and offers, based on the effort estimate and the project details discussed.

the factory introduced transparent production processes, to enable an efficient and effective digital roll-out.

These resulted in ~ 30% savings on the previous year Scalability and flexibility were incorporated into the overarching production process. The media effectiveness matched goals, which was reflected in ever-increasing click-through rates. The production time was reduced by about ~ 50%.

Our clients

Europe-wide rollout of Universum movie campaigns:

“the factory introduced us to simplified digital mass production without compromising on quality.”

Cornelia Marr, in her capacity as Head of Online-Marketing, Universum Film GmbH (Bertelsmann AG)

Lottoland: Weekly multilingual international performance display-ad campaigns

“The volume the factory pushed through in 2015 is beyond my belief!”

Andreas Meisslein,
Creative Director
Lottoland

PNB Paribas: HELLO BANK! rollout of multi-device display-ad campaigns

“The clear cut between creative concept and creative roll-out presented a significant financial advantage.”

Valerie Heller,
Marketing-Manager,
HELLO BANK!

South African Breweries: Hansa Pilsener campaigns in HTML, FLA, GIF, USSD

“Professional, fast and effective. the factory offers unprecedented quality and is our go-to provider for creative expansion.”

Refilwe Maluleke,
Marketing-Manager,
SAB Miller

The founders

Decades of experience in advertising effectiveness and digital advertising media production

Philipp Hartmann / Founder

Ein Unternehmer mit über 15 Jahren Erfahrung in der digitalen Werbebranche. In seiner Laufbahn betreute er Kunden wie Philips Healthcare, die Deutsche Bundes-regierung und SAB. Philipp ist Weiterlesen

An entrepreneur with over 15 years of experience in the digital advertising industry. During his career he has been in charge of clients such as Philips Healthcare, the German Federal Government and SAB. Philipp specialises in strategic measures to maximise the digital customer ROI. He is also founder of the GSDH Digital Marketing Group and guest lecturer at the University of Cape Town (MBA program) for Digital Marketing & Digital Strategies.

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Steven Mewissen / Founder

Als Gründer und Geschäftsführer der GSDH Digital Marketing Group, hat Steven über 2.000 digitale Produktionen konzeptioniert, geleitet und überwacht. Zu seinem Portfolio zählen Kunden, wie Weiterlesen

As the founder and CEO of the GSDH Digital Marketing Group, Steven has conceptualised, directed and overseen over 2,000 digital productions. His portfolio includes clients such as the Kofi Annan Foundation, SAB, Nokia, Rohde & Schwarz GmbH & Co. KG, McCann World Group, BNP Paribas, BMW, WWK, Martini and Bertelsmann.